Ganzfeld is an Experimental Concept for Retail Spaces.
It is based on the Post-Architectural idea of cross-programming. In other words, this “Store” is the mix of two functions: being a store and being a ball pit.
You must dive into the ball pit to purchase the product. The spatial experience you undergo is conceived in a total manner
As such, it reinforces the ethos of the hypothetical brand in a very particular manner. What is space for anyway? Find out more at www.fraga.space